Benjamin Franklin related to Thomas Jefferson an anecdote about a hatter who wanted a signboard to help sell his wares. The man wanted a message that would read, “John Thompson, hatter, makes and sells hats for ready money.”
Smart. Creative. [adj] intelligence + imagination
A singular marketing-based process derived from combining experience, expertise and critical thinking in the production & execution of traditional and interactive media designed to raise a company’s awareness in the marketplace while attracting customers and persuading them to buy. See ABILITY
—Tower Marketing
