Web 2.0 / Social Media Marketing
Generate good buzz by building a social community whose members love the goods and services you offer. Social media marketing is your portal to the new generation of Web 2.0 interaction through wikis, blogs, podcasts and RSS feeds and more.
At its most basic level for our clients, Web 2.0 is the use of the World Wide Web and its technologies to reach, attract, and persuade their audiences to do business with them and to buy their products and services.
Defined as a new level of interactivity between consumers and businesses, Web 2.0 encompasses changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web.
Web 2.0 is the business revolution in the computer industry generated by the widespread popular use of the Internet as a platform leading to the development and evolution of web-based communities and hosted services, such as social-networking sites, video sharing sites, wikis, and blogs.
Social Media Marketing is one aspect of the Web 2.0 featuring the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences by integrating technology, social interaction, and the content of words, pictures, videos and audio.
Social Media Marketing can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video.
For example, Social Media Marketing frequently uses content that is remarkable, unique, and newsworthy which can then be marketed by popularizing it or even by creating a “viral” video on sites such as YouTube.
